Warner Bros. Discovery’s Shark Week, a beloved TV institution for 35 years, is making waves once again. This annual event, dedicated to celebrating sharks, has seen a surge in popularity over the years and shows no signs of slowing down.
This year, Warner Bros. Discovery is making efforts to maintain its traditional linear ratings while also driving viewers to its streaming platforms, Max and Discovery+. With the rise of streaming services, it has become crucial for networks to adapt and attract viewers across different platforms.
However, Shark Week has faced some criticism for its programming, with concerns over the lack of scientific research and expert input. Critics argue that the event focuses more on entertainment than educational content. Additionally, Shark Week faces competition from Nat Geo’s Sharkfest, a similar programming lineup from a rival company.
To bring more excitement to the event, Warner Bros. Discovery has enlisted Jason Momoa, the star of DC Films’ Aquaman, as this year’s host for Shark Week. Momoa’s appearance not only adds star power but also serves as an advertisement for the upcoming “Aquaman and the Lost Kingdom.”
Shark Week kicked off with Momoa guiding viewers through 20 new hours of thrilling shark-related content. Warner Bros. Discovery has gone all out to promote Shark Week, with content airing across various networks, including TBS, TNT, TruTV, TLC, Food Network, HGTV, CNN, and more.
Momoa’s involvement in Shark Week was more than just a hosting gig. He actively participated in shaping this year’s programming and focused on learning alongside viewers rather than positioning himself as an expert. This approach aimed to engage with the audience on a deeper level.
Once Shark Week concludes, Warner Bros. Discovery plans to evaluate which cross-promotional aspects of the event were successful and which ones may have come across as disingenuous to viewers. The company values meaningful connections with its audience and aims to refine its marketing strategies based on feedback.
Excitingly, the schedule for Discovery’s Shark Week 2023 is already available for viewers to explore. Shark enthusiasts can mark their calendars and anticipate another thrilling week celebrating these magnificent creatures.