Apple’s Vision Pro AR headset, once hailed as a revolutionary product in the augmented reality market, is now facing a decline in interest and demand. The headset, known for its advanced technology and sleek design, has seen a decrease in excitement, possibly due to its high price and limited real-world applications.
Industry analyst Mark Gurman from Bloomberg has reported a significant drop in demand for Vision Pro demos, signaling a waning interest in the product. Sales for the headset have also decreased in some retail stores, indicating a cooling off period after the initial hype.
Gurman suggests that Apple should consider offering a more budget-friendly variant of the headset to attract more consumers and increase adoption. The current version of the Vision Pro has limitations such as a cumbersome setup process and a lack of optimized apps, making it less convenient than devices like laptops or tablets.
Developers have been slow to embrace the visionOS platform, further contributing to the slow adoption of the Vision Pro among consumers. However, Apple is reportedly working on a second generation Vision Pro with improvements and a lower price point to appeal to a wider audience.
The company plans to manufacture 400,000 units of the Vision Pro this year, with availability in more countries to potentially boost sales. Keep an eye out for the next generation of Apple’s Vision Pro headset, as the tech giant aims to revive interest in its AR offering.
