Microsoft recently announced that it has rebranded its AI-powered chatbot on Bing, previously known as Bing Chat, to Copilot in Bing. Additionally, the premium version of Bing Chat, called Bing Chat Enterprise, has also been renamed to Copilot. This move by Microsoft showcases their vision of creating a unified Copilot experience for both consumer and commercial customers.
The decision to change the name may have been influenced by Bing Chat’s struggle to capture a significant market share from its competitor, Google. By rebranding as Copilot, Microsoft is hoping to revitalize interest in the chatbot and attract both new and existing users.
One of the key highlights of this renaming is the enhanced data protection offered to users. Those who sign into Bing with a corporate account will now receive “commercial data protection” when using Copilot in Bing. This means that their data will not be saved or used to train AI models, ensuring a more secure and private experience.
With the rebranding, Copilot is now accessible in Windows and comes included in various Microsoft enterprise subscription plans at no additional cost. Starting from December 1, Copilot will also be included in Microsoft 365 F3 and will be available as a standalone service for just $5 per month. This move makes Copilot more accessible and affordable for a wide range of users.
Microsoft’s decision to rename Bing Chat to Copilot aligns with their strategic vision to provide a seamless and unified experience across their products and services. By prioritizing data protection and affordability, they hope to make Copilot a more attractive option for both individual users and businesses alike. With its new name and exciting features, Copilot is poised to take flight and offer a unique AI-powered chatbot experience to its users on Bing.
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