At RoadRugCars.com, we love classic cars and we try to love modern ones

What’s Road Rug Cars ?

Launched in May 2017, Road Rug Cars tells the story of two brothers, Nico and Franck Galiffi, who have been passionate about cars since their childhood around a classic kids road rug playing with toy model cars.

Franck and Nico telling secrets in the back seat of a Jeep Willys around 1997

As teenagers, Nico became interested in car design and Franck in motor sport, which did not prevent us from buying their first cars together and sharing our first years of driving freedom. Following Franck’s move to Canada, we began exchanging photos, videos and reviews of the events we were visiting and the cars we were testing between France and Canada. Making our exchanges public, Road Rug Cars was born as a tribute to these childhood memories that many of us also share.

Today, supported by Felix Godard, a Formula Ford driver, we share our passion and expertise through immersive content about the most important automotive events. Passionate about design, engineering and sports performance, we are looking to rediscover, in current car production, the sensations experienced in front of and behind the wheel of a classic car.

We are trying to highlight an emotional link between cars we used to make, cars we are producing and cars we will imagine via our media :

website RoadRugCars.com, Instagram @roadrugcars, Facebook roadrugcars, Twitter @roadrugcars, LinkedIn @roadrugcars and YouTube @roadrugcars soon!

Road Rug Facts

A small media with big ambition.

about roadrugcars road rug cars media

1 web magazine, 6 online media

Articles, photos, videos, stories on website, Instagram, Facebook, LinkedIn (events and reviews), Twitter (events, reviews and news), and soon YouTube (reviews).

about roadrugcars road rug cars media languages

Content in English, but not only

Automatically translatable on social networks and web site translated into French and many other languages very soon.

about roadrugcars road rug cars media updates
Daily update

On each media, weekly for the web site and monthy for YouTube.

about roadrugcars road rug cars media community

Around 30k followers

Cumulated on all platforms in November 2019.

about roadrugcars road rug cars media reach

An average of 600k reach

Cumulative monthly average over all media in 2019 (excluding YouTube).
Monthly average reach between 400k and 800k reach depending on the updates.
Average postโ€™s reach : 6.5k.
Average number of views for each story : 800 (between 2000 and 650 views for a series of 15 stories in a row on average).

about roadrugcars road rug cars engagement

12% as average engagement rate

Average rate over all media in 2019 (excluding YouTube).

about roadrugcars road rug cars speedometer

More than 30 cars tested and 50 events visited

Between May 2017 and November 2019.

 

Road Rug Gang

A motoring passion passed down from generation to generation.

 

about roadrugcars road rug cars media age category

How old are our readers?

Main age groups of people reached in November 2019 (all media combined)

 

about roadrugcars road rug cars media geographics

Where does our audience come from?

Main nationality of the audience in November 2019 (all media combined)

 

about roadrugcars road rug cars media key words

What car’s topics fascinate our petrolhead community?

Main motoring keywords used on the media in 2019

 

about roadrugcars road rug cars media key words interest

What other topics interest our followers?

Main keywords linked to our media in 2019

Road Rug Values

Road Rug Cars is a family story, a friendship story and, a sharing common values story.

about roadrugcars road rug cars media our work values

Infotainment as a guideline

about roadrugcars road rug cars media our values

That’s what we are looking for
in the automotive industry

about roadrugcars road rug cars media values

Here are the values we stand for

 

Road Rug Contact

You want us to try a car? You are organizing an event? You want us to read your book? You have an amazing idea for us? You just want to send us a lovely message?

about roadrugcars road rug cars media localisationBetween France and Canada, we will be delighted to discover and highlight your values, products and events.

Do not hesitate to contact us!