At RoadRugCars.com, we love classic cars and we try to love modern ones
What’s Road Rug Cars ?
Launched in May 2017, Road Rug Cars tells the story of two brothers, Nico and Franck Galiffi, who have been passionate about cars since their childhood around a classic kids road rug playing with toy model cars.
As teenagers, Nico became interested in car design and Franck in motor sport, which did not prevent us from buying their first cars together and sharing our first years of driving freedom. Following Franck’s move to Canada, we began exchanging photos, videos and reviews of the events we were visiting and the cars we were testing between France and Canada. Making our exchanges public, Road Rug Cars was born as a tribute to these childhood memories that many of us also share.
We are trying to highlight an emotional link between cars we used to make, cars we are producing and cars we will imagine via our media :
Road Rug Facts
A small media with big ambition.
1 web magazine, 3 online media
Articles, photos, videos, stories on website, Instagram, Facebook and Twitter.
Content in English, but not only
Automatically translatable on social networks and web site translated into French and many other languages very soon.
Daily update
On each media, weekly for the web site and monthy for YouTube.
Around 30k followers
Cumulated on all platforms in November 2020.
An average of 400k reach
Cumulative monthly average over all media in 2020.
Monthly average reach between 200k and 600k reach depending on the updates.
Average post’s reach : 6.5k.
Average number of views for each story : 900 (between 2000 and 700 views for a series of 15 stories in a row on average).
12% as average engagement rate
Average rate over all media in 2020.
More than 50 cars tested and 50 events visited
Between May 2017 and November 2020.
Road Rug Gang
A motoring passion passed down from generation to generation.
How old are our readers?
Main age groups of people reached in November 2020 (all media combined)
Where does our audience come from?
Main nationality of the audience in November 2020 (all media combined)
What car’s topics fascinate our petrolhead community?
Main motoring keywords used on the media in 2020
What other topics interest our followers?
Main keywords linked to our media in 2020
Road Rug Values
Road Rug Cars is a family story, a friendship story and, a sharing common values story.
Infotainment as a guideline
That’s what we are looking for
in the automotive industry
Here are the values we stand for
Road Rug Contact
You want us to try a car? You are organizing an event? You want us to read your book? You have an amazing idea for us? You just want to send us a lovely message?
Between France and Canada, we will be delighted to discover and highlight your values, products and events.